Campaign Manager

Job Description

Do you want to help our company become the world's best healthcare company - while unleashing your full potential? Do you relish the opportunity to have a high level of responsibility, be a key driver in our digital transformation journey and be a part of a strong and diverse team of professionals in an open and flexible environment?

Our Digital team is innovating how we understand our patients and their needs. Working cross-functionally we are inventing new ways of communicating, measuring and interacting with our customers and patients through digital channels and technologies.

The position:

If our values spark your passion for working with us and you have experience in digital marketing and campaign management, you could be our new Campaign Manager.

As the custodian of our digital channels, we expect you to have rich digital media knowledge, a passion for marketing automation, a love for analytics and a personal drive to handle campaign operations. The campaign manager is an enabler and sparring partner for customization and further development of our digital marketing campaigns across teams and departments.

You focus on helping brand managers in different therapy areas develop digital marketing campaigns by optimally using current digital channels and identifying new digital channels to increase the customer experience. You are well aware of what is going on in the digital environment and use your experience and knowledge to help advance our company in this area. You both know the channels and know-how to optimally utilize them.

You are the scrum master in the agile marketing team ensuring marketing excellence in our Company entity in Denmark. You are a key enabler in our company’s go-to-market transformation, leveraging new and existing digital channels, and in innovating the way we collaborate and interact with our customer universe.

You are comfortable working across many functions and levels and across different therapy areas. You collaborate very closely with Business Units and are a key contributor to the Marketing & Digital Operations team. You focus on country-specific customer strategies optimizing company performance through an Agile approach.

Key Responsibilities:

• To create, monitor, optimize, and report on multichannel campaigns

• To manage all steps of the campaign setup and implementation together with the digital publisher and content marketing manager

• To help implement lead scoring practices to enable higher conversions

• To oversee all aspects of digital advertising campaigns

• To carry out A/B testing on automated marketing campaigns to maximize results

• To measure the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

• To be the champion of digital analytics and help build the analytics competence in the marketing organization

• To work cross-functionally with local and regional teams on various projects

Profile:

• University degree (bachelors a minimum) from an accredited university.

• Digital native with experience from a digital marketing agency or a digital marketing department

• Solid experience within the digital landscape 

• Strong understanding of possibilities in the digital landscape

• Proven hands-on experience and a strong track record delivering successful digital marketing tools and communication solutions to relevant customer groups

• Experience with a marketing automation tool, especially Salesforce Marketing cloud is a huge advantage

• Experience with web analytics tools such as Google Analytics 360

• Result-oriented attitude and an eye for detail

• Strong communication and teamwork skills

• Out-of-the-box thinking, ability to solve complex problems and drive the change

• Ambitious, curious, tech-savvy and an executer

• A genuine interest in healthcare

• Strong project and process manager who move things forward with structure

• Expertise in Agile methods and/or proven skills as a Scrum Master is an advantage

• Fluent in English and knowledge of Danish is an advantage

With your digital mindset, you will be able to help us truly make a difference when it comes to best serving our customers. You have a reputation as status quo changer and have an entrepreneurial mindset. You work very well in cross-functional teams and like working in a diverse environment with local, regional and global colleagues. You identify yourself with our company’s mission, you have a strong sense of ethics and a strong commitment to having an impact.

Environment:

Geographical coverage: Country, travel ~15%

Working relations (not exhaustive)

• External: Customers, Marketing Agencies

• Internal: Business Units, Marketing and Digital Operations team, Nordic Marketing & Digital Strategy team

People Manager role: No

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide. Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.  

Who we are…

Merck & Co., Inc., Kenilworth, New Jersey, USA is known as “Merck” in the United States, Canada & Puerto Rico. We are known as “MSD” in Europe, Middle East, Africa, Latin America & Asia Pacific. We are a global biopharmaceutical leader with a diverse portfolio of prescription medicines, oncology, vaccines and animal health products.

We are driven by our purpose to develop and deliver innovative products that save and improve lives. With 69,000 employees operating in more than 140 countries, we offer state of the art laboratories, plants and offices that are designed to Inspire our employees as we learn, develop and grow in our careers. We are proud of our 125 years of service to humanity and continue to be one of the world’s biggest investors in Research & Development.

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively for the common good. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

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