Hiring company: Merck
Job Description
New hires based in the US & Puerto Rico will be required to demonstrate that they have been fully vaccinated for COVID-19 or qualify for a medical or religious exemption or accommodation to this vaccination requirement, subject to applicable law.
Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.
The Director of US Oncology Digital Marketing will be responsible for managing a team of Associate Directors and Senior Specialists in the development and delivery of promotional campaigns, customer-centric educational resources and multichannel assets - to achieve business objectives and drive results.
Works within the US Oncology organization to drive business priorities and translate brand strategy into digital experiences and promotional assets, across relevant channels and media opportunities. Ensures that all promotional work reflects a deep understanding of Oncology customers, to create credible and compelling customer engagements.
Primary Responsibilities:
Leads an omnichannel promotions team for assigned Oncology brands and tumors, as well as, cross-franchise promotional initiatives. Responsibilities may span healthcare professionals, consumers and/or key account customers.
Shapes the communication strategy for assigned Oncology brands and demonstrates a deep understanding of customer channel preferences and behavioral segmentation. Proactively identifies opportunity spaces and works quickly to implement solutions. Facilitates rapid disciplined decision-making to increase effectiveness and efficiency of business operations and outcomes.
Leads several digital engagement teams to develop and execute promotional plans that (1) are integrated across customers and channels, (2) have detailed objectives and metrics plans, and (3) ensures promotional plans are refined to realize optimal return on investment.
People Management: Demonstrates key leadership behaviors to create a high-performing and engaged team. Responsible for talent development and management of direct reports, in accordance with employee development plans and company policies.
Transformational leadership: Drives strategic initiatives to improve business results, customer experience and compliance. Demonstrates the ability to sponsor and coach Agile ways of working. Leads the capabilities development of the team, supporting the culture and mindset shift associated with agile work processes.
Planning and Financial Management: Leads the planning process for the Oncology omnichannel promotions, with a focus on promotional effectiveness, Customer Journeys and innovation. Maximizes the effectiveness of the promotional budget consistent with financial business objectives.
External Agency Management: Manages agency partnerships to ensure deliverables are of high quality, aligned to strategic business objectives, operating expectations and customer needs. Oversee agency performance management and remediation. Accountable for the integration and proficiency of the Agency model for Oncology and leads future evolutions and capabilities.
Remains current on the evolution of Agile methodologies and design thinking. Identifies industry-wide best practices and innovations in digital capabilities.
Education Minimum Requirements
Required: Bachelors of Arts or Bachelors of Science
Preferred: Masters in Business Administration or Masters in Communications
Required Experience and Skills
Minimum of 7 years in Pharmaceutical or Biologics Marketing. (e.g., Brand, Customer or Channel marketing). Demonstrated ability to develop and execute marketing strategy.
Minimum of 2 years of direct-line people management.
Experience in US commercial business or marketing roles.
Product Launch experience in Marketing, Sales or other commercialization functions.
Ability to establish networks across stakeholders to drive influence and alignment
Preferred Experience and Skills
Oncology therapeutic experience
Excels when addressing ambiguity, working outside existing processes or structures.
Test and learn mindset to drive culture of innovation
Committed to applying agile values, principles, and practices
Position Location: Upper Gwynedd, PA or Virtual/Remote in the United States
Residents of Colorado
Click here to request this role’s pay range.
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
HHDI2021
Who we are …
We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
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US and Puerto Rico Residents Only:
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
RegularRelocation:
DomesticVISA Sponsorship:
NoTravel Requirements:
25%Flexible Work Arrangements:
Remote WorkShift:
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Hazardous Material(s):
Number of Openings:
1